The Social Web: a powerful crisis communications tool

December 10, 2013 – Ontario auditor general, Bonnie Lysyk, reports that government-owned Ontario Power Generation is “top-heavy” with managers, rife with nepotism, and pays out far more than necessary in wages and benefits, all of which contributes to skyrocketing hydro bills. Since 2005, OPG has reduced overall staffing by 8.5%. Over that same period however, … Continue reading The Social Web: a powerful crisis communications tool

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Social Web/Media Strategy – Monitoring and Measuring

Determining the ROI of a social web program is challenging – but it is not impossible! If an organization has a social web program, it should be evaluating that program in terms of its impact on achieving business goals and objectives. This is especially important if the organization is investing a significant amount of money, time … Continue reading Social Web/Media Strategy – Monitoring and Measuring

I tweet. You tweet. He/She tweets. We tweet. They tweet.

Start a conversation, explore your interests and be in the know. This is the slogan of the popular social networking and microblogging platform that we all know as Twitter. Since its July 2006 launch Twitter has become one of the ten most-visited websites, with over 500 million registered users who post 340 million tweets per … Continue reading I tweet. You tweet. He/She tweets. We tweet. They tweet.