December 10, 2013 – Ontario auditor general, Bonnie Lysyk, reports that government-owned Ontario Power Generation is “top-heavy” with managers, rife with nepotism, and pays out far more than necessary in wages and benefits, all of which contributes to skyrocketing hydro bills. Since 2005, OPG has reduced overall staffing by 8.5%. Over that same period however, … Continue reading The Social Web: a powerful crisis communications tool
Determining the ROI of a social web program is challenging – but it is not impossible! If an organization has a social web program, it should be evaluating that program in terms of its impact on achieving business goals and objectives. This is especially important if the organization is investing a significant amount of money, time … Continue reading Social Web/Media Strategy – Monitoring and Measuring
Let’s go back to basics for a moment. One of the first things I learned when I started studying public relations was that evaluation is a major component of any PR effort. If you don’t evaluate what you did, how can you be sure you reached your goals? Moreover, if your effort was a failure, … Continue reading Measuring Social Web Activity: Attention, Attitude and Action
What is content? Content is the information you have and want to present around something – your company, your brand, your product, etc. It’s everything that a user came to read, see, learn and experience. Simply put in the most generic context: content is what you tell the world about yourself. So what then is … Continue reading Content Strategy: A Visual Representation
First of all – WOW! I’m new to social media and I never fully understood its capacity. I had a chance to sit down with our newly hired Digital Program Manager and I left with my jaw dropped at all the examples she gave me about how the social web can support a campaign or … Continue reading When technology begins to think for us…
Start a conversation, explore your interests and be in the know. This is the slogan of the popular social networking and microblogging platform that we all know as Twitter. Since its July 2006 launch Twitter has become one of the ten most-visited websites, with over 500 million registered users who post 340 million tweets per … Continue reading I tweet. You tweet. He/She tweets. We tweet. They tweet.
When social media platforms like Facebook and Twitter first appeared on the map I don't think anybody anticipated they would become such a major player in the business world. Their initial users were mainly adolescents that used these platforms for "fun", to connect with friends and socialize in a new and cool way. It wasn't … Continue reading Everyone is on the Social Web!